MUV B Corp (EN)

MUV provides an entertainment platform able to transform safe, sustainable and smart mobility into a sports game.

What product or which service does the startup provide?
MUV provides an entertainment platform able to transform safe, sustainable and smart mobility into a sports game. Through the MUV mobile app, brands and organizations can push the transition toward more sustainable habits, at the time, through the mobility data collected, get support for mobility decision making and, thanks to an ISO 14064-2 certified method, certify CO2 savings. Mobility data gathered and anonymised is released as operable open data to help research, civic engagement and activism.

Who are the products or services intended for?
MUV offers private schools, universities, companies, public administrations and major brands the opportunity to join our MUVement and become key players in the fight against climate change. The core business of the company is to sell a series of digital services, enabled by the MUV platform, to provide entertainment during the daily urban mobility activities of employees, students or regular citizens, measuring impact and collecting mobility data, and also to intercept new customers and increase brand awareness in the field of sustainability.

Which problem does the startup solve exactly?
The transport sector is the fastest-growing source of CO2 emission in the EU. It accounts for 24.6% of the GHG emissions and 46% of them are from passenger road transport. Nevertheless, also due to the covid-19 crisis that profoundly modified our behaviour and awareness, citizens are now more than ever aware and ready to change their habits, and they want brands and institutions to be actively involved. That’s why market trends say that brands will look to build communities and experiences related to these values, and will harness emerging tools and strategies to foster creativity and participation from their social followings.