What is Mobility Lab? (EN)
Mobility Lab is a startup program that helps to market and scale innovative prototypes in the field of mobility. The aim is to give start-ups and organizations with a mobility problem on the one hand the opportunity to test innovative solutions in practice together. Because before a new product or service can be launched on the market, it must first be properly tested. And preferably in a real situation with real users. Only then can the product or service scale up and serve users on a large scale. Mobility Lab provides plenty of space for this in the regions of Rotterdam, Noord Brabant, Limburg en Utrecht.
Who is the initiator of Mobility Lab?(EN)
Mobility Lab is an initiative by the the Municipality of Rotterdam, Province of Limburg, and the Province of Utrecht and SmartwayZ.NL
There are many more startup programs. What makes Mobility Lab special?(EN)
Mobility Lab is primarily about connection, gaining knowledge through practical tests and networking. We link startups directly to launching customers and a test location. Testing has priority and we do not spend valuable time of the entrepreneurs on countless workshops or group training courses. However, 1-on-1 expert knowledge is available for those who need it. In addition, many other start-up programs are mainly about money, about investments. Although startups can also get a loan under this program (a maximum of 25,000 euros), that is not the priority. Thanks to our large network, we are in contact with many companies and governments that are willing to work with a startup. It is our ambition to facilitate the connection between startups and launching customers, to mobilize the launching customers and to ensure that the startups are directly at the table with the right people.
What is meant by ‘launching customer’? (EN)
Our launching customers are companies or governments that have a concrete challenge and/or are open to offering the right startup a test environment. They are crucial partners for a successful market introduction and scaling up of startups. They purchase the product or service from the startup before it has proven itself, and in this way ensure that the product or service is tested in practice. In addition, the launching customers provide meaningful feedback that enables useful adjustments and they make time and money available.
In addition, the launching customers provide meaningful feedback that enables useful adjustments and they make time and money available.
What kind of startups can participate? (EN)
The focus is mainly on start-ups that offer a solution to an existing problem. Launching customers may or may not have a concrete challenge on the table. Startups provide a solution for this challenge or offer another mobility solution that they want to test at one of the launching customers. Some examples of possible challenges are given on this webpage https://mobilitylab.nl/beelden-challenges/. On the website you will also find the participating startups from edition 1 (2017), edition 2 (2018) and edition 3 (2019), edition 4 (2020) and edition 5 (2021).
Is my mobility solution suitable for Mobility Lab? (EN)
We’re looking for startups with mobility solutions in the broadest sense of the word. Our launching customers are based in the Netherlands, but startups can come from anywhere.
We have selected a number of key themes that we have seen are the most demanded by the launching customers, to give an inidcation of the breadth of the theme.
- System Innovation
- Behavior Change
- Climate and Sustainability
- Traffic safety
- Liveable city
Does my startup have to be registered with the Chamber of Commerce? (EN)
Yes, that is a requirement to participate in Mobility Lab. To qualify for the loan, a startup must be a BV.
I am only a founder, can I register? (EN)
We prefer startups that consist of a team of at least two people.
Does my startup have to be Dutch?(EN)
No that is not necessary. We do expect the startups to be present in the Netherlands during the pilot, but international startups are welcome to sign up.
Does participation in Mobility Lab cost money?(EN)
You do not have to pay for your participation in Mobility Lab. Mobility Lab facilitates the guidance of the startups. Startups receive support in various areas: PR, marketing and communication, legal and financing. They can also claim a loan of 25,000 euros. An available working budget is expected from the launching customers, so that it is possible to carry out the pilot. Agreements are made about this during the matchmaking between startup and launching customer.
Will I be reimbursed for my travel costs during the Mobility Lab process? (EN)
When will the Mobility Lab project start? (EN)
Registration for startups is open from April 18 to May 31st. By June 24th, the startups will be informed whether they have been selected and are therefore expected at the pitch training (30th June) and pitch day (7th July).
What does the selection period look like? (EN)
By June 24th, 25 startups will be invited for the pitch training on June 30th. This training will prepare the stratup to pitch in front of a camera on the pitch day on July 7th. The recorded pitches are shared with the launching customers, who in this way can get to know all participants and indicate which parties they would like to become acquainted with.
How long does the complete process take? (EN)
Mobility Lab is a nine-month program, including the selection period. On June 30th, we will start the program with a pitch training. Then the startups get to work. The final event is planned for February 2023. During the program, the startup has regular contact with the startup manager (about the general progress) and with the account managers (about the progress of the discussions with launching customers). In addition, the startup can contact the experts when necessary.
How many startups are admitted to the program? (EN)
25 startups will be selected to participate in Mobility Lab. These 25 startups will have the opportunity to pitch to the launching customers and enter into a conversation with them. Then the market decides. At the end of September, the balance will be drawn up and startups that have joined one or more challenges will be given access to continue in the program. Startups that fail to do so then exit.
As a startup, can I choose a launching customer myself? (EN)
The startup can of course indicate a preference, but the launching customer determines who they want to get in touch with. The Mobility Lab team will mediate and guide you in this.
How can I register my startup for Mobility Lab 2022 (EN)
You can register for Mobility Lab 2022 via the online registration form on the webpage https://mobilitylab.nl/en/sign-up/. When your registration has been successfully completed, you will receive a confirmation in your mailbox.
What does the ending event look like? (EN)
The results of all pilots will be presented to a group of potential customers, investors, influencers, etc. during the closing event. The closing event will take place in December 2021. More information will follow later.
How can I register as a launching customer? (EN)
The registration of launching customers goes through our account managers. They are your first point of contact during Mobility Lab 2021. To get in touch, you can send an email to email@example.com. He will then connect you with the designated account manager.