Challenges for the 2021 edition

Mobility Lab enables innovation in the field of mobility. We connect governments and companies with a mobility challenge (our launching customers) with startups that offer a suitable solution. With the help of Mobility Lab, companies and governments get new insights and solutions to their problem, while startups can test their innovation in practice. Mobility Lab is looking for challenges that fit within the following themes: infrastructure, logistics, electric, cycling, sustainable mobility, shared mobility, prevention of mobility, public transport, and social inclusion. Below you can read a number of examples of challenges for this year.

Note: startups are not required to register for a specific challenge. The Mobility Lab team strives to deliver customization in the matchmaking between startup and launching customer.

Challenges of 2021

Breda University of Applied Sciences

Challenge: How can BUas post-corona reduce the morning and evening rush hour?

Breda University of Applied Sciences sees strong peeks in public transport in the morning and evening rush hour when traveling to campus. Covid-19 has created more spread in this. The BUas would like to maintain this spread also post-corona. A better distribution is more efficient, more sustainable and increases travel enjoyment.

Province of North Brabant

Challenge: New solutions for places without public transport or where the current public transport does not sufficiently meet the needs of travellers 

The Province of North Brabant is looking for new solutions in places where there is currently no public transport or where public transport does not sufficiently meet the needs of travelers. We developed a new concept especially for small villages and some city districts, namely: Together. With this solution, travellers can make use of, for example, a sharing system or volunteer initiative or a ride service. These services are developed by the society or the market itself, if necessary with help from the province. In this challenge, the province is asking for help to further develop the concept of Together. We are not looking for solutions in the field of public transport, but for solutions in the form of shared mobility.


Challenge: Developing a successful mobility hub.

Do you know the ingredients for a successful mobility hub? Heijmans challenges start-ups to develop a successful mobility hub. They are not looking for shared mobility solutions, but the entire package of facilities in the broadest sense of the word.

Municipality of Rotterdam

Challenge: Stimulating the use of shared cars among Rotterdam employees.

The Municipality of Rotterdam wants to encourage employers to increase the use of shared cars by its employees. Because car sharing is not only more sustainable and flexible, it also helps to keep the city center accessible. By collaborating with Rotterdam employers and providers of shared cars, the municipality wants to make car sharing even more attractive for employees. The municipality is looking for startups with a solution.

Business park Majoppeveld (Roosendaal)

Challenge: How can the Majoppeveld business park ensure that employees and visitors make use of smart mobility services?

The Majoppeveld Business Park in Roosendaal wants to experiment with smart mobility services to increase road safety, reduce parking pressure and to increase the accessibility of the railway station. The business park wants to make sure that companies, employees and visitors leave their own cars and use sustainable transport options instead, such as electronic shuttle vans.

Province of South Holland

Challenge 1: Door-to-door solution for the last kilometers from the public transport hub to your final destination.

The modernization of the bus network means that more direct and fast public transport lines will be created. As a result, busses no longer stop right in front of your destination. Therefore, the province of South Holland is looking for a smart and sustainable mobility solution for the last part of your journey (from the public transport stop to your final destination). This ensures that companies, educational institutions and residential areas remain more accessible. Now, it is often too far to walk.

Challenge 2: Smart solutions that make it possible to work close to home.

Think of using (vacant) locations to create workplaces in residential areas where many people do office work. Converting vacant buildings into such “home working hubs” can combat vacancy in peripheral municipalities and contribute to the possibilities of working close to home.

SmartwayZ.NL en municipality of Vught

Challenge: Smart device that warns visually impaired people of silent vehicles.

The Netherlands has about 350,000 people with a visual impairment. To move safely through traffic, blind and partially sighted people use their smartphone with voiceover. Nevertheless, due to the increasing electrification of vehicles, this target group is again experiencing problems. Because, you can’t hear those vehicles. Therefore, SmartwayZ.NL is looking for a smart solution to warn visually impaired people of approaching silent vehicles, such as electric cars, buses and bicycles.

Business park Pothof

Challenge: Make the business park safe for cycling children

Pothof is an inner city and relatively small business park in the Rotterdam core of Rozenburg. The area is confronted with cycling school children and heavy transport meeting each other. This results in very unsafe situations. That is why Pothof is looking for innovative interventions in the outdoor space to make sure that cyclists take a different route.

Ressort Living

Challenge: Reducing housing costs by linking the collective electricity consumption of scooters and e-bikes to renewable energy generation.

Ressort Living is the most sustainable housing association in Rotterdam. They are looking for smart technology in which the collective electricity consumption of scooters and bicycles (for example in a senior citizen’s flat) is linked in an innovative way to sustainable energy generation. This can result in savings on housing costs. The solution to this challenge can also contribute to the involvement of senior target groups in the sustainability task. Ressort Living has a lot of experience with sustainability experiments, so renters are used to participate in these types of projects.

Challenge 2: Smart technology that enables exchange between home installation and mobility.

Ressort Wonen is frontrunner in the field of sustainability with a focus on influencing the housing costs of its tenants. The housing cooperation is looking for a smart tech solution where an electric vehicle becomes part of the home installation. As a result, the installation buffers sustainably generated energy. The business case must contribute to controlling housing costs.

Municipality of Schiedam
Challenge: Reduce objective & subjective traffic speed 
After years of decline in the number of road casualties, the latest statistics unfortunately show an upward trend again. In Schiedam, traffic speed plays an important role in this. In addition to speed measurements in which it is objectively determined that vehicles are actually driving too fast, there are also locations where residents experience the feeling that they are driving too fast (subjective speed). That is why the municipality of Schiedam wants to determine whether the (objective and subjective) speed can be reduced through experiments and innovative solutions at various locations. The municipality is not looking for standard infrastructure solutions (constrictions and speed bumps) and well-known behavioral campaigns (Traffic Safety Box).